Realmadrid - bringing together millions with a common theme

Jennifer Mason

by Jennifer Ann Mason on 5/4/2015

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Data and Digital Technology is completely transforming the Sports industry.  Realmadrid is a members club (90k).  Technology transforms us in three areas -

1. Fan engagement - we connect with fans where they are.  (450 million fans)

2. Engagement with Partners

3. Player Analytics


Microsoft is helping us completely transform our business in this digital world.  The industry of Sports is being transformed by technology. 

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