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by Jennifer Ann Mason on 5/4/2015
Date Revised: 5/4/2015
Data and Digital Technology is completely transforming the Sports industry. Realmadrid is a members club (90k). Technology transforms us in three areas -
1. Fan engagement - we connect with fans where they are. (450 million fans)
2. Engagement with Partners
3. Player Analytics
Microsoft is helping us completely transform our business in this digital world. The industry of Sports is being transformed by technology.
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