Opportunity for Partners

Christian Buckley

by Christian Buckley on 7/15/2015

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At WPC in Orlando on July 15, 2015, Microsoft COO Kevin Turner made a huge push for partners to focus on managed services and developing IP. He's used the phrase "We're all ISVs" a couple times, which Phil Sorgen brought up.

Phil talked about this push at length in his presentation to the Seattle IAMCP a few weeks back (see my post) about moving SIs (solution integrators) from services and reselling alone, to managed services, bundling, and ultimately, IP creation. That's where this "we're all ISVs" talk is coming from, because partners that have made this transition are growing 5x to 14x faster than partners that are not following this advice.

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